- If you want someone to remember something, repeat it at the beginning and end of a conversation – Primacy and recency effects make these moments most memorable.
The statement refers to two psychological principles related to memory: the primacy effect and the recency effect. Here's a breakdown:
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Primacy Effect – People tend to remember the first pieces of information they hear in a conversation or presentation. This happens because the brain gives more attention to new information at the beginning, and there’s less interference from other details.
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Recency Effect – People also tend to remember the last things they hear. This is because the most recent information is still fresh in short-term memory, making it easier to recall.
How This Works in Practice:
If you want someone to remember something important, say it both at the beginning and at the end of a conversation. The beginning ensures they process it deeply, and the end reinforces it, increasing the chances they will recall it later.
Example:
Imagine you're teaching a class and want students to remember a key idea: "Consistency is the key to success."
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At the start: “Today, we’ll talk about why consistency is the key to success.”
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At the end: “So, as we wrap up, remember: success isn’t about quick wins, but about staying consistent.”
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